A Young, Black Man’s Story of Success From Universal Music Group to Successful, Independent, Music Executive Alander Pulliam
– Sep 16, 2009 – Twenty-year-old, Alander Pulliam has quickly taken the music industry by storm, making him one of the youngest, music executives and entrepreneurs in the game.
Pulliam certainly has a story of tragedy and triumph. At the age of 2, he lost his mother to Cancer, soon after she gave birth to his younger brother. Throughout his childhood, he lived with various family members, going from home to home.
Despite Pulliam’s rough childhood, he maintained good grades, and at an early age, his entrepreneurial spirit began to show. By the time Pulliam was 14 years old, he was writing for indie TV shows such as Alex and Chuck, Rolling Balls, and Walking Feet. He later auditioned for the Young & Restless, and Harry Potter, but due to family issues and setbacks had to turn down offered roles.
His career in the entertainment industry expanded to the music industry. Pulliam has quickly climbed the ladder from being an A& R intern at an Indie record label to being employed as a Marketing Assistant at Universal Music Group, and finally operating his own businesses: Alander Talent & Artist Management, Alander Music Group, and the Young Entrepreneurs Program.
According to Pulliam, the “Young Entrepreneurs Program is a program I am launching for teens and young adults with thoughts on becoming successful, but are held back by peer pressure, scared of what somebody might say, and bounded by restrictions. I am a young adult, and we are the future. I want to mold, and sculpt other young adults into material that will not only help further our economy, but help to inspire, and motivate other your youth. It’s too many young Black males and females with talent, skills, and all, but no knowledge and motivation. ”
Pulliam admits while employed at Universal, he has tried to soak up as much knowledge of the music industry, as possible, particularly from industry vets, such as: Tone Capone (Vice President Of Universal Motown).
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He stated, “I always have a pen and pad available, ready to learn and take notes. Being that I’m so young, I’ve always had to prove myself. Now, that most people are beyond my age, I am able to move forward, and be taken seriously.”
Pulliam has worked with artists, such as: Ciara, NatStar, Nappy Roots, Lil Wayne, Qaulety, 2pisotls, Murphy Lee, BlueShift Rock Band, kiesha Babi from xscape, Young Thad, Tay & Styles, Capo, and Ray Lavender.
When asked, “What motivates you to continue pressing forward,” Pulliam responded, “God, my family, and my desire to succeed, the desire to see my business progress motivates me. People have told me that I wouldn’t be nothing. That definitely keeps me motivated.”
Pulliam can attest that dreams can become reality. His advice to others who are interested in pursuing their dreams, “Work, listen, and learn. Take notes on a notepad, and then apply it. Ask the right people questions. Don’t rush, stay humble, and patient. Know what you want, and find out what you need to make what you want work. Have something to offer.”
Artists are often contacting Pulliam, sending demos, and trying to solicit advice on how to get a record deal. Pulliam has made it clear that he feels “that a record deal isn’t always the way to go. A publishing deal is sometimes more lucrative than a record deal.”
As a tool to help unsigned artists get a better understanding of the music business, Alander Music Group and Streetsmart Magazine will be hosting a conference call every Friday for unsigned artists at 7 p.m. EST, “Don’t Fail the Music Industry for the Lack of Knowledge.”
In addition, AMG Compilation Disc Vol.1, AMG’s first release will be in stores soon (December 24th 2009), and on Itunes featuring various artists, such as: Lil’ Wayne, Fabulous, Snoop Dogg, Dorrough Music, Jayo Felony, Lil’ Ronnie NaStar, Lil’ Boobie, J-Kwon, Kitty Katt, Ebony Eyes, Dior, Kayo The Prince, and Deetay.
For more information about Alander Pulliam and his upcoming projects, check out www.alandermusicmanagement.com.
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